HOW IT ALL BEGAN
Juni the Label was born in June 2019 with the vision of creating a brand that had both a conscious and sustainable approach. We, Jess and Moa, started out as co-workers at a local creative studio, and it was shortly after this, that Juni the Label slowly started to take form. The name Juni, pronounced joo-nee, means June in Swedish, and naturally became the name of our brand, after the month that started it all.
Our vision is to create a brand which is as sustainable and ethical as possible and we will be continually growing and taking steps towards this.
We aim to promote conscious consumerism by creating a brand that you can wear, knowing that you are not only supporting our dream of ethically produced clothing, but also the dreams of the local seamstresses, pattern makers & small business owners that work with us.
At Juni the Label, we use only natural fabrics to create small collections which are versatile & comfortable to wear.
100% Cotton - There are so many good things about cotton. Not only is it super comfortable and soft to wear, it is also the most breathable natural fabric, making it perfect for Summer. Cotton is also 100% biodegradable, meaning once the clothing has eventually become too worn, you can literally cut it up into small pieces and bury it, allowing it to decompose.
100% Linen - We love this fabric. The look and feel of it, is beautiful. Made from the Flax plant, a resilient crop that requires little water, Linen is the most sustainable natural fabric choice. Besides it being a strong and durable fabric, it softens over time and is always comfortable and easy to wear.
We keep production close to home, within the Garden Route, and visit the CMT and seamstresses regularly. We are lucky to work with the most lovely women who are both skilled and passionate in what they do.
Throughout our journey with Juni, we will be sharing snippits of behind the scenes in hopes that you get to know and appreciate the people and the process behind the making of our clothes. You are buying more than just a garment- you're investing into the lives of local people who are treated as friends and family and deserve to be paid a living wage. Follow our instagram page
to not miss any behind the scenes.
All our orders are sent in small drawstring bags made from the off cuts from our productions. We encourage you to re-use them! They make cute travel bags for your toiletries, or gym clothes, or even to package gifts for friends or family. Our orders are sent in Miele Mailers, compostable courier sleeves made from mieles.